by Kristy Knabe | Mar 13, 2018 | a/b testing, collaboration, metrics & analytics, usability, user research
When we start working on a new project team, we ask a lot of questions. One of the first things we ask is, “What data do you have that sheds light on the problems?” This data might come from many sources: analytics about site usage, conversion numbers, usability...
by Kristy Knabe | Feb 10, 2018 | user research
Every UX research project starts with two questions: what are the research goals and who are the users? These questions are critical to kick off recruiting. Recruiting can be a hurdle in UX research because we do not always have access to the target users. On any...
by Kristy Knabe | Jan 9, 2018 | a/b testing, usability, user research
At Marketade, one of the first questions we ask a new client is “what data do you have that sheds light on the problems.” This data can come from many sources: analytics about site usage, conversion numbers, usability insights and customer feedback. A successful...
