by Matt Brown | Aug 10, 2018 | usability, user research
When attempting to sell a newbie on the value of user research, many UXers tell a familiar story. A group of stakeholders thought they understood their product, but after a few minutes of watching users, their eyes were opened. Maybe there was a product feature...
by Matt Brown | Feb 26, 2018 | collaboration, user research
Marketade’s research analysis method revolves around a collaborative UX workshop, where a team of stakeholders works together to prioritize findings and brainstorm solutions. Critical to this approach is first making sure that you have the right people in the room at...
by Matt Brown | Dec 7, 2017 | uncategorized, user research
Imagine that you are facilitating a workshop, and that you have budgeted all the time you need for what you’re planning. Yet at the end of the session, you’re still rushing a bit to get through the last few items, and wishing you had another couple of hours. It is...
