by John Nicholson | Jun 19, 2017 | collaboration, healthcare, nonprofit, user research
Challenge: Differing Opinions on How to Improve Designs 80% of Alzheimer’s research studies are delayed because too few people sign up to participate. The Banner Alzheimer’s Institute has been on a mission to change this equation. Their recruiting goals are...
by marketade | May 31, 2017 | collaboration, metrics & analytics
We recently interviewed John Nicholson about his key performance indicator (KPI) work with AARP. Marketade: A while back you led a KPI discovery exercise with AARP. What part of AARP was this for? John: They had recently launched their Life Reimagined site and mass...