by John Nicholson | Jun 22, 2017 | information architecture, user research
Challenge: The Marketer-Designed IAThe marketing team at a Fortune 500 financial company, with a well-recognized consumer brand, was working with their IT group to create a microsite. The site would house informational and brand-focused content, which had previously...
by John Nicholson | Jun 7, 2017 | information architecture
Challenge: Users Struggling to Find Products In 2012, we began working with Baileigh Industrial, a Wisconsin-based maker of industrial metalworking and woodworking machinery. One of the first things we did was conduct 1:1 interviews with their sales reps. A major pain...
