by John Nicholson | Dec 15, 2009 | uncategorized
Like Freakonomics co-author Stephen Dubner, I found Barry Schwartz’s Paradox of Choice very persuasive — even though one of my favorite free market commentators seems to equate Schwartz with the devil (here and here). In a recent blog post, Dubner cites...
by John Nicholson | Dec 11, 2009 | uncategorized
For many people like me, Wikipedia is the most successful example of opening content creation up to the masses and empowering and motivating volunteers to contribute high quality work. So this recent front page story from the WSJ is interesting, and a little...
by John Nicholson | Nov 23, 2009 | uncategorized
As we start recruiting for our first Marketade interns, this recent WSJ article on virtual internships caught my eye, and makes me wonder: for most internet-based small businesses, is it better to have an A-talent intern working remotely, or a B-talent intern working...
by John Nicholson | Nov 18, 2009 | uncategorized
I was shocked when I watched the ESPN highlights of the recent Patriots-Colts game. With 2 minutes left in the game — leading by 6 points — and with the ball on their own 28, Pats coach Bill Belichick decided to go for it on 4th-and-2. I’ve always...
by John Nicholson | Nov 12, 2009 | uncategorized
A few good tips from “How to Market Your Business With Facebook” from the NY Times: Identify a short list of goals before you begin. Show some personality in your page. Don’t shill. Use your page to engage-and trust that sales will follow. Use...
by John Nicholson | Nov 6, 2009 | uncategorized
I recently did some SEO work for a client, whose web designer later suggested I didn’t know what I was doing because I hadn’t touched the site’s meta keywords. So I went looking for a credible source stating that meta keywords don’t matter. I...
