by John Nicholson | Jul 11, 2011 | uncategorized
There was some buzz in the last few weeks about a tweet blunder related to the video game “Duke Nukem Forever.” A PR agency got fired as a result, and as the Ad Age story concludes, it’s a good “reminder to cut off all access to Twitter when...
by John Nicholson | Jun 22, 2011 | uncategorized
SEO expert Danny Sullivan has a great write-up on Google’s Panda Update over on Search Engine Land. From his intro: With Google Panda Update 2.2 upon us, it’s worth revisiting what exactly Panda is and isn’t. Panda is a new ranking factor. Panda is not an entirely...
by John Nicholson | Jun 22, 2011 | marketade news, uncategorized
UPDATE Jan 2015: Marketade is not currently a Google Certified Partner. — Last weekend, for the first time in 15 years, I screamed in joy after passing an exam. Fortunately no one was in the office. I had just gotten a 98% (!) on the 3-hour Google AdWords Search...
by John Nicholson | Jun 2, 2011 | uncategorized
Last week I went to a half-day Guy Kawasaki seminar in northern VA put on by Hiscox and Entrepreneur Magazine. The first half covered themes from his latest book Enchantment. The second half was an in-depth look at how Guy uses social media. It was a great seminar,...
by John Nicholson | May 12, 2011 | uncategorized, usability
I’ve long been a fan of web usability testing — the process of watching representative users complete tasks on your site and pinpointing where they encounter problems. But with traditional user testing, the steps of finding a venue as well as recruiting, scheduling,...
by John Nicholson | May 11, 2011 | uncategorized
Imagine you run a hotel chain that’s trying to help preserve the environment and cut costs by getting more guests to reuse their towels. You have 4 options for what the little cards in the bathroom say: Help our hotel save energy Partner with us to help save the...
