by John Nicholson | Mar 9, 2011 | uncategorized
This is part 4 in a series of blog posts capturing our SEO makeover for the Melete Foundation. Keyword research is the foundation of good SEO. The goal of this step is to identify a list of 15-30 “target keywords” — phrases that people interested in your type...
by John Nicholson | Mar 4, 2011 | uncategorized
Usability expert Jakob Nielsen and team recently conducted a study on how college students use the Web. There are a number of interesting takeaways from the research but the big one for me was that students aren’t as enraptured by social networking as most...
by John Nicholson | Feb 14, 2011 | uncategorized
A few clients sent me yesterday’s great NY Times feature story on JC Penney’s underhanded SEO techniques, so I figured a blog post was in order. The Times uncovered huge numbers of spammy links pointing to JC Penney’s site, which it suggests helped it achieve #1...
by John Nicholson | Feb 2, 2011 | uncategorized
We’re excited to share a new search engine marketing (SEM) case study featuring our client Say It Visually! Here were the 5 takeaways: AdWords can be a great marketing channel, especially when you have a product or service that is high dollar-per-sale and/or in...
by John Nicholson | Feb 1, 2011 | uncategorized
This is the first of a series of blog posts capturing an “under the hood” look at our SEO Makeover for the Melete Foundation. The first step in our process was a kickoff meeting. I visited Melete’s office in DC’s Dupont Circle and spent about...
by John Nicholson | Jan 31, 2011 | uncategorized
My friend Carolyn, a life and business coach in DC, wrote to me after our last newsletter and said, “The acronym SEO – it always gets me. What is it? Why do I need it?” I realized there were probably a lot of other people asking these same questions....
