Are all websites created equal?

As business owners are sometimes surprised to learn, the costs and effort associated with developing online functionality like a web storefront or online property listing system are far more involved than creating a simple “brochure” website that only tells people...

What is SEO? What do I need it?

I’ve just posted an article on our site on 5 Reasons You Need SEO.  Here’s the intro: My friend Carolyn, a life and business coach in DC, wrote to me after our last newsletter and said, “The acronym SEO – it always gets me. What is it? Why do I...

Recent articles I liked

Here are some recent work-related articles from the mainstream press that I enjoyed and you might too … This NY Times piece on happiness and wandering minds reinforced for me why I often love working in quiet places with no distractions. That said, I do love...

Under the hood of Melete SEO

One of the goals of our SEO makeovers is to share in detail the process we use to optimize a site.  Since it’s easier to learn through a real-world example, we’re hopeful this will be much more useful than the generic SEO tips articles business owners and marketers...

5 Reasons You Need SEO

My friend Carolyn, a life and business coach in DC, wrote to me after our last newsletter and said, “The acronym SEO – it always gets me. What is it? Why do I need it?” I realized there were probably a lot of other people asking these same questions....