by John Nicholson | Feb 13, 2020 | collaboration, marketade news, user research
2019 was Marketade’s most exciting year in its 10-year history. Here’s a look back at some of our favorite projects last year, along with 5 approaches your team can use to boost its innovation in 2020. The magic of team sport research and innovation Across all...
by Matt Brown | Aug 10, 2018 | usability, user research
When attempting to sell a newbie on the value of user research, many UXers tell a familiar story. A group of stakeholders thought they understood their product, but after a few minutes of watching users, their eyes were opened. Maybe there was a product feature...
by Kristy Knabe | Mar 13, 2018 | a/b testing, collaboration, metrics & analytics, usability, user research
When we start working on a new project team, we ask a lot of questions. One of the first things we ask is, “What data do you have that sheds light on the problems?” This data might come from many sources: analytics about site usage, conversion numbers, usability...
by Matt Brown | Feb 26, 2018 | collaboration, user research
Marketade’s research analysis method revolves around a collaborative UX workshop, where a team of stakeholders works together to prioritize findings and brainstorm solutions. Critical to this approach is first making sure that you have the right people in the room at...
by Kristy Knabe | Feb 10, 2018 | user research
Every UX research project starts with two questions: what are the research goals and who are the users? These questions are critical to kick off recruiting. Recruiting can be a hurdle in UX research because we do not always have access to the target users. On any...
by Rob Russell | Jan 24, 2018 | metrics & analytics, usability, user research
At Marketade, we strive to conduct research projects that positively impact our clients and their users. This is no easy task; a great deal of effort goes into identifying where to focus our research endeavors as well as how to define and measure success. While we...
