by Kristy Knabe | Jan 9, 2018 | a/b testing, usability, user research
At Marketade, one of the first questions we ask a new client is “what data do you have that sheds light on the problems.” This data can come from many sources: analytics about site usage, conversion numbers, usability insights and customer feedback. A successful...
by Matt Brown | Dec 7, 2017 | uncategorized, user research
Imagine that you are facilitating a workshop, and that you have budgeted all the time you need for what you’re planning. Yet at the end of the session, you’re still rushing a bit to get through the last few items, and wishing you had another couple of hours. It is...
by Kristina Barnett | Nov 30, 2017 | collaboration, user research
We love collaborating with our clients to help produce delightful online experiences. When you work with us to make decisions based on research, you can turn your website and app users into your biggest fans. Here’s how we work with our clients. Step 1: Getting to...
by John Nicholson | Jul 21, 2017 | collaboration, user research
“Just Give Us the Takeaways” 9 people from the product team had gathered around the conference table: a mix of designers, developers, business analysts and management. After some technical challenges with the big-screen TV, we were ready to play the first...
by John Nicholson | Jun 28, 2017 | a/b testing, collaboration, user research
A real estate company adopts a culture of research and testing, and within months achieves a 180% increase in leads. Challenge: Renter Leads Down 60% The multi-state apartment finder company called us in a panic. They had overhauled their site a few months back, with...
by John Nicholson | Jun 26, 2017 | user research
Challenge: No Access to Customers for B2B User Research It was around noon on a spring Friday. The following Monday morning, our product and marketing strategy was due to PRWeb’s VP of Ecommerce. In the previous couple weeks, we had done all the research they asked us...
