by John Nicholson | Jun 22, 2017 | information architecture, user research
Challenge: The Marketer-Designed IAThe marketing team at a Fortune 500 financial company, with a well-recognized consumer brand, was working with their IT group to create a microsite. The site would house informational and brand-focused content, which had previously...
by John Nicholson | Jun 21, 2017 | a/b testing, metrics & analytics, nonprofit, user research
Challenge: “This is Not What I Expected” For the first time in 10 minutes, the bulldog lover in our usability test was speechless. She’d been browsing the PetSmart Charities website, learning about the non-profit and its efforts to end pet homelessness. She was...
by John Nicholson | Jun 19, 2017 | collaboration, healthcare, nonprofit, user research
Challenge: Differing Opinions on How to Improve Designs 80% of Alzheimer’s research studies are delayed because too few people sign up to participate. The Banner Alzheimer’s Institute has been on a mission to change this equation. Their recruiting goals are...
by John Nicholson | Jun 14, 2017 | healthcare, lean startup, usability, user research
Challenge: Complex Medical App for Cancer Survivors The team at Mount Sinai’s Icahn School of Medicine in New York City was worried. Supported by a grant from NIH, they’d been working for months on a new web app to 1) improve oral health and rehabilitation in oral...
