As a digital anthropologist-turned UX researcher, I’m driven by questions about how people interact with technology, media, and each other. At Marketade I have the perfect opportunity to apply my training in qualitative research methods in a way that makes a difference to real people. We answer practical questions that directly advance the goals of our clients by improving the experiences of their users. I firmly believe that collaboration is the key to high quality work.

Over the last 5 years, I led the charge to transition Marketade from a report-writing and -delivering machine to the collaborative, workshop-loving research and facilitation team that we are today. I would always rather teach a client to fish, and I equip my team with the tools to do the teaching. I do everything I can to ensure that the talented researchers on my team are able to build on each other’s strengths and complement the skills of our clients to achieve the best results.