by John Nicholson | Apr 2, 2011 | uncategorized
In my recent article on title tag optimization, I mentioned that small business owners shouldn’t feel bad about having keyword-barren title tags because some Fortune 100 companies do the same thing. The best example of a bad title tag I’ve seen is the one...
by John Nicholson | Mar 23, 2011 | uncategorized
Back in October, we selected PhotoTour DC (previously PhotoTour Excursions) as the winner of our first SEO makeover contest for DC small businesses. We’ve had a lot of fun working with Lynford Morton during this process and, as we draw a close to this makeover, are...
by John Nicholson | Mar 23, 2011 | uncategorized
For our latest newsletter I’ve written an article on title tag optimization — what I call the “easiest way to boost your Google rankings.” If you’ve read the article and have feedback or questions, please submit them below. Given that we often spend 5+ hours on Step...
by Karan Gill | Mar 22, 2011 | uncategorized
In the past few years, mobile web browsing has exploded with the introduction of devices such as the iPhone. This growth has companies everywhere scrambling to come up with ways to adapt to their customers’ rapidly changing information needs and to leverage the...
by John Nicholson | Mar 21, 2011 | uncategorized
In our latest newsletter we’re trying out a new “practical book review” feature that focuses on work-related takeaways from something we’ve recently read and enjoyed. First up is a book called Rapt and you can read my takeaways here. I originally included a longer...
by John Nicholson | Mar 11, 2011 | uncategorized
Let’s say you have a small business and you want to get more traffic to your website from Google. You know that search engine optimization (SEO) is important, but you don’t have time to learn it and you don’t have budget to hire an SEO consultant. Are you doomed to...
